The artefact as visible materialization : visual perception informing object analysis
نویسنده
چکیده
Initially, the paper is informed by literature from all three paradigms. The marketing perspective stresses the need to see products from the viewpoint of the consumer. Innovation and product differentiation are discussed, showing that incremental and style changes are frequently used in order to turn over sales. Design is almost not discussed in the marketing literature and although it is acknowledged that consumers have preferences in terms of product function, other deliverables such as changes in style, are largely absent.
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